Digital Advertising

MARKET YOUR BUSINESS TO OVER 600,000 PEOPLE IN ST. LOUIS AND THE SURROUNDING AREAS WITH YMCA OF GREATER ST. LOUIS DYNAMIC DIGITAL ADVERTISING

Digital AdvertisingThe ZM Media/YMCA dynamic digital advertising concept is simple…we place your company’s marketing message in front of thousands of people each week while they work out. Our 40-inch HD screens are prominently located in high-traffic areas, playing your 10-second ad a minimum of eight times per hour in front of a “captive audience” at 17 YMCA branches throughout the gateway region.

While high-priced print and broadcast media are on the decline, targeted, digital place-based advertising is riding the wave of the future. If you’re not on board, you’re already behind.

WHY CHOOSE DYNAMIC DIGITAL SIGNAGE OVER OTHER MEDIA?

Value: A 1/4 page ad in the St. Louis Post Dispatch can cost over $10,000 for one day, and research shows that 48% of Americans didn’t even pick up a newspaper yesterday. Broadcast media can be as expensive, and is anyone really watching or listening? With the advent of online/satellite radio, on-demand television and DVR’s that allow skipping of commercials, is your message really reaching its target? ZM Media/YMCA digital advertising offers wide-reaching advertising for just pennies per display.

Effectiveness: Ad display frequency is much higher with digital advertising, resulting in better ad recall and retention than other media. Viewers cannot skip ads, fast-forward or turn the page, so you are reaching a “captive audience”. Digital signage ads are more flexible…they can be changed frequently, customized, and aimed at a smaller target market within a larger audience

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