Email Marketing

The Importance of Email Marketing Metrics

The Importance of Email Marketing Metrics One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc. Understanding these metrics will allow you to improve your…

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Email Marketing

The Importance Of An Email List For Your Online Business And How To Create One

The Importance Of An Email List For Your Online Business And How To Create One For any business whether offline or online you need customers. It’s much easier to get potential customers into your online store, or business website, by a number of different means, search engine traffic, adverts of many kinds, or from links…

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Email Marketing

The danger of email marketing

The danger of email marketing Email is a good way to stay in touch with customers because when people come online, one of the first thing they do is check their emails. Email list is still the most valuable asset online. No wonder email volumes continue to grow. EMarketer study found that e-mail volume in…

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Email Marketing

The Biggest Email Brand Killers

The Biggest Email Brand Killers One of the biggest mistakes to do is to use email like the electronic version of direct marketing media such as postal mailers, catalogs, radio, television, newspaper inserts and even brochures. A world class brand builder can become a sure fire brand killer in no time if it is treated…

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Email Marketing

The Best Kept Secret of Email Marketers

The Best Kept Secret of Email Marketers Copyright 2006 Karin Manning A popular way for companies to communicate directly with consumers today is to use email. Email serves a variety of functions including sales promotions and being a means of education about products and services. Messages also can include branding with logos and/ or tag…

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Email Marketing

The Autoresponder And The Woman

The Autoresponder And The Woman Copyright 2006 Karl Stadler Autoresponder is not the name of some cool dude or a new automatic device that can actually understand a woman correctly all the time. There might however be some faint similarities between women and autoresponders but this is not my place to say, neither would I…

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Email Marketing

The 3 Most Important Things You Must Do to Keep Your Opt-in List

The 3 Most Important Things You Must Do to Keep Your Opt-in List Having an opt-in list is not just for sending subscribers your promotional newsletters or catalogs. Your opt-in list should be used to build a relationship with each and every person who joins your list, but you must do your part to show…

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Email Marketing

Testing Emails Effectively

Testing Emails Effectively The big picture, which is missed by many marketers, about email is that apart from being cheap and quick, it gives the ability to find what works and what does not. It is inexpensive and offers more information to the subscriber than direct mail and the turnaround time is decreased from weeks…

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Email Marketing

Teaching to Build Your Opt-in List

Teaching to Build Your Opt-in List If you are in the business of selling online, then you are in the business of building an opt-in list and remarketing. Many website owners find that collecting opt-in subscribers is extremely expensive and involves running advertising or renting e-mail lists. These methods can be effective – especially if…

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Email Marketing

Successful HTML email marketing campaigns and Lotus Notes issues

Successful HTML email marketing campaigns and Lotus Notes issues As the online world changed in the nineties from informational to commercial and highly competitive, marketers embraced the new technology and the need has arisen to send graphically appealing newsletters and marketing messages. You have only seconds to capture attention, and the right picture will grab…

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